Our Website may contain links to other websites for your convenience and reference. We are not responsible for the privacy practices or the content of those sites.
in Section 21 (Definitions) to allow easy reference to key concepts.
2.3 Right to Withdraw Consent. You have the right to withdraw your consent at any time, in accordance with Section 12 (Your Right to Opt-Out; Object to Processing; Deleting Information).
3. The Information We Collect
To provide our Website, and to otherwise conduct our business via the Website, we rely on information provided by, and collected from, our users. This information is collected in order to respond to you and to continue to improve and enhance our offerings. This information may include, but is not limited to, that which you provide voluntarily through your interactions with the Site, as well as information about how you use and navigate through the Site. This information consists of the following:
3.1 Personally Identifiable Information. We collect certain information that identifies you as an individual (collectively, “Personally Identifiable Information“). The Personally Identifiable Information we collect may include the following:
- Your name;
- Your email address;
- Your phone number; and
- Your employer.
3.2 Non-Personally Identifiable Information. We also collect technical and device-related information that is not Personally Identifiable Information, but instead identifies or may reasonably be used to identify a
particular user device (collectively, “Non-Personally Identifiable Information“). Non-Personally Identifiable Information is typically collected automatically by technical means and, subject to Section 3.4 (Treatment of Combined Information), for purposes of our Website consists of the following:
- Device identifiers, such as cookies;
Device information, such as hardware and software settings;
- IP addresses and log information, such as your device’s name, the type and version of your web browser, and referrer addresses that can function to identify a user device; and
- Tracking information that we, or a third party collects.
3.3 Anonymous Information. Our Website also collects, processes, and/or uses information that does not identify you or your devices, including Personally Identifiable Information that has been made anonymous by: (i) removing identifying fields and aggregating the information with other information so that individual subjects of the information cannot be re-identified, or (ii) anonymizing the information with techniques that remove or modify the identifying data so as to prevent re-identification of the anonymized information (collectively, “Anonymous Information”). Information that meets these criteria might include, for example, demographic information, statistical information (e.g. page views and hit counts), and general tracking information.
3.4 Treatment of Combined Information. If we combine Non-Personally Identifiable Information or Anonymous Information with Personally Identifiable Information, we treat the resulting combination as Personally Identifiable Information.
4. How We Collect this information
We collect the above information through the following means and technologies:
4.1 Contacting Superior Controls. You can contact us via the Site with questions or comments – for example, you can contact us to learn more about Superior Controls’ services. In order to communicate with us, you must provide certain Personally Identifiable Information.
4.2 Requesting Information. You can request information directly from Superior Controls via the Site. To do so, you must provide certain Personally Identifiable Information, such as your name, your mailing address or email address, other specified contact information, and a description of the information you are requesting.
4.3 Newsletters and Special Offers. You can provide us with Personally Identifiable Information so that we can send you newsletters about Superior Controls, our Services, and information about issues that we believe may be of interest to you.
4.4 Beacons and Tags. The Website may use certain data collection technologies that rely on (i) beacons; (ii) pixel tags and object hyperlinking tags, and (iii) other means to link an object to an Internet address, a remote software application, a remote database, or other remote means of receiving or processing information. We may use these technologies to tell us what parts of our Website have been visited or to measure the effectiveness of searches that users perform on our Website. These technologies also enable us to send email messages in a format users can efficiently read, to learn whether these email messages have been opened, and to help ensure, for example, that our messages are of interest to our users. These technologies provide us with Anonymous Information, Non-Personally Identifiable Information and, in certain instances, Personally Identifiable Information.
4.5 Device Identifiers; Logs; IP Addresses. To determine whether your device is supported by our Website, we may collect certain information about your device and network, including your IP address, your operating system and browser, your device model, information about your use of the Website, as well as the presence of any software that our Website may require to operate with your device, or other third party software or mobile apps on your device. We automatically receive and record this information in log files, and this is generally Non-Personally Identifiable Information.
4.6 Cookies. A cookie is a small amount of data that is sent to your browser from a website’s computers and stored on your computer’s hard drive. Cookies can be used to provide you with a tailored user experience and to make it easier for you to use a website upon a future visit. We may include cookies on our Website and use them to recognize you when you return to our Website. You may set your browser so that it does not accept cookies; however, you may need to enable cookies on your web browser if you wish to access certain personalized features of our Services. Cookies alone are typically Non-Personally Identifiable Information.
4.7 Click-Throughs. We may send email messages or display links that use a “click-through URL” linked to our Website or to another resource. When you click one of these URLs, you pass through our web server before arriving at the destination website page or other resource. Click-throughs may use and collect Anonymous Information and Non-Personally Identifiable Information. We may track this click-through data to help determine interest in particular topics and measure the effectiveness of our user communications.
5. How We Use this Information
We use the information we collect or process, including Anonymous Information, Non-Personally Identifiable Information, and Personally Identifiable Information, as permitted under Applicable Law, including where the use is based on (i) the consent you provide to us at the point of collection as set out in Section Error! Reference source not found. (Consent by Registered Users); (ii) performance of our agreement to provide you with the Services; (iii) compliance with our legal obligations; and/or (iv) our Legitimate Interests, as well as a third party’s Legitimate Interests. More specifically, we use the information we collect for some or all of the following:
|Our Use of the Information||Bases for Our Use|
|To provide you with the information you request and, specifically, to allow us to send you information via email||
|To respond to your inquiries||
|To customize your visit to and use of the Website||
|To determine which information and content (including marketing content) might interest you||
|To inform you of products and services that we think would be appealing to you, whether the products or services are provided by us or by others and whether the products are services are available via our Website or via some other channel (including channels operated by third parties); this includes information in the form of recommendations and endorsements that we might provide||
|To track access to and use of our Website, and conduct data and other analyses, including anonymization and aggregation of Personally Identifiable Information||
|To perform internal administration, auditing, operation, and troubleshooting for our Website||
|To engage in the activities specified in Section 6 (How We Share This Information)||
|To evaluate and improve our Website and our communications, and to develop and test new services and content||
|To comply with Applicable Law||
Note that when determining the bases for our use of your information, we rely on what we consider to be the most appropriate basis, even if there are multiple bases available in connection with our use.
6. How We Share this Information
We value your privacy, and we share the information we collect only in the manner set out below.
6.1 Our Service Providers. We engage third parties to perform functions on our behalf, and these may include maintaining the Website, collecting information, responding to and sending email or other messages, and other functions useful to our business. In this capacity, we may provide service providers with Personally Identifiable Information, Non-Personally Identifiable Information, and Anonymous Information as applicable. The following are examples:
- We may use service providers: (i) to fulfill your orders; (ii) to provide customer service (where applicable) and facilitate payment; (iii) to process and distribute email; and (iv) to manage promotions, special offers, and similar activities. These service providers generally require access to your Personally Identifiable Information in order to perform these services.
- We may use analytics service providers to assist us in understanding and using Non-Personally Identifiable Information and other information that we collect via the Site. A service we use in this regard is Google Analytics, and information concerning how Google uses the information is available at https://policies.google.com/privacy/partners, and opt-out options specific to Google Analytics are available at https://tools.google.com/dlpage/gaoptout.
- We may use service providers to anonymize and aggregate Personally Identifiable Information in order to generate Anonymous Information.
- We may engage service providers to analyze the interests and attributes of our users and, using techniques based on Anonymous Information and Non-Personally Identifiable Information, identify others who might share those interests and attributes. We then use this information to reach out to relevant market segments to provide them information concerning the Website.
- Non-Personally Identifiable Information may also be used by our advertising service providers to support Online Behavioral Advertising, or Interest-based advertising as it is sometimes called. If you would like to learn more about Online Behavioral Advertising, please visit the “For Consumers” page on the AboutAds website. If you prefer that our advertising service providers do not know which pages you viewed on our website, you can opt-out on the “Consumer Choice Page” also located on the AboutAds website. Note: If you opt out of Online Behavioral Advertising, you may still receive online advertising from Superior Controls. Opting out from a specific advertising provider means that the ads you do receive will not be based on your preferences or behavior. Also, In order for Online Behavioral Advertising opt-outs to work, your browser must be set to accept cookies. Because the opt-out is registered for the specific computer and browser you use when submitting the opt-out, you will need to opt-out again if you delete the cookies from your computer, buy a new computer, access our website from a different computer, login under a different screen name, or change web browsers.
We do not permit our service providers to use the Personally Identifiable Information we give them for any purpose other than providing services to us.
6.2 Questions of Harm; Legal Process. We may disclose your Personally Identifiable Information and Non-Personally Identifiable Information to third parties, including law enforcement agencies, attorneys, and private investigator organizations, where it is necessary, or where we have a good faith belief that it is necessary:
- To comply with legal process;
- To protect and defend our rights and property, including the Website and associated content;
- To protect against misuse or unauthorized use of our Services;
- To protect the personal safety or property of Website users or the public, including your personal safety or property (it being understood that we assume no duty to provide, or monitor the need for, such protections); and
- To cooperate with public and government authorities including, where required, authorities outside your jurisdiction.
While you are not able to opt out of this use of information, we will take reasonable steps to limit such use, and disclose only the information we reasonably believe is necessary for the above purposes. If we receive legal process calling for the disclosure of your Personally Identifiable Information, we will attempt to notify you within a reasonable amount of time, unless such notification is not permitted.
7. Information to Third Parties
8. How We Safeguard the Information We Collect
We recognize the sensitivity of our users’ Personally Identifiable information and we have put in place security systems designed to prevent unauthorized access to or disclosure of this Information. Our security systems include physical, technical, and administrative information security controls, and we take commercially reasonable steps to secure and safeguard such Personally Identifiable Information in accordance with Applicable Law.
9. Our Retention of Data
We retain Personally Identifiable Information for the period of time necessary to fulfill the purposes for which we obtained the Personally Identifiable Information and consistent with Applicable Law. We use the following criteria to set our retention periods: (i) the duration of our relationship with you; (ii) the existence of a legal obligation as to the retention period; and (iii) the advisability of retaining the information in light of our legal position (for example, in light of applicable statutes of limitations, litigation, or regulatory investigations).
10. Accuracy and Minimization of Data
We take reasonable steps (i) to maintain the accuracy of the Personally Identifiable Information we process, and (ii) to limit the Personally Identifiable Information that we process to that which is reasonably necessary for the purposes for which we obtained the information.
11. Accessing and Updating Your Information
If you would like to review, correct, or update the Personally Identifiable Information that you have provided to us, or if you would like to request an electronic copy of this Personally Identifiable Information for purposes of transmitting it to another company (to the extent Applicable Law provides you with this right to data portability) you may make such requests by us as provided in Section 19 (Contact Us).
12. Your Right to Opt-Out; Object to Processing; Deleting Information
12.1 Unsubscribing to Email. If you no longer wish to receive email messages from us, you can opt out of this Service by either (1) following the “unsubscribe” instructions located near the bottom of each email message, or (2) contacting us as provided in Section 19 (Contact Us).
12.3 Objections. If you object to our processing of your Personally Identifiable Information, and a request for us to delete this Information is not, in your view, sufficient, please contact us as provided in Section 19 (Contact Us).
12.4 Anonymous Information.
13. Advisory Regarding Participation by Children and Teens
Under U.S. Federal Law (as reflected in the Children’s Online Privacy Protection Act), WE DO NOT COLLECT OR STORE ANY PERSONALLY IDENTIFIABLE INFORMATION FROM INDIVIDUALS THAT WE KNOW ARE UNDER THE AGE OF 13. If you wish further information concerning privacy policies in general, and concerning online social networking and safety, you should visit the following website: http://www.ftc.gov/privacy/index.html.
15. Notice of Privacy Rights to California Residents
California law requires certain businesses to respond to requests from California users who ask about business practices related to disclosing Personally Identifiable Information to third parties for direct marketing purposes. The California “Shine the Light” law further requires us to allow California residents to opt out of certain disclosures of Personally Identifiable Information to third parties for their direct marketing purposes. If you have questions about your rights under the California “Shine the Light” law, please contact us as provided in Section 19 (Contact Us).
16. Do Not Track Notice.
Our Website does not change its behavior when receiving “Do Not Track” signals from browser software.
We want your feedback. If you have a suggestions on how we can improve our Services or complaints you would like us to address, please contact us at the address set out in Section 19 (Contact Us). If you are a California resident, you may report complaints to the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs. Other states may provide similar avenues for lodging complaints. Please check with your state’s consumer protection authority.
19. Contact Us
20. Effective Date
21.1 “Anonymous Information” has the meaning set out in Section 3.3 (Anonymous Information).
21.2 “Applicable Law” means statutes, regulations, and any other laws that apply to the Website, the
Services, the Applications, or the Website.
21.3 “Legitimate Interest” means that there is a good reason for the processing your Personally Identifiable Information, and that the processing is carried out in a way that minimizes impacts (if any) on your privacy rights and interests. The term “Legitimate interest” also refers to our use of information in ways that you would reasonably expect, based on your relationship to us. For example, there is a Legitimate Interest in collecting and processing your Personally Identifiable Information: (i) to safeguard our Website, networks, content, and related information and resources; (ii) to administer and generally conduct our business; and (iii) to prevent fraud.
21.4 “Non-Personally Identifiable Information” has meaning set out in Section 3.2 (Non-Personally Identifiable Information).
21.5 “Personally Identifiable Information” has meaning as set out in Section 3.1 (Personally Identifiable Information).